Virpi Tervonen, Online Business Expert, to Speak at the Going Global Telesummit 2013

by Virpi Tervonen on May 10, 2013

Virpi Tervonen, Online Business Expert, to Speak at the Going Global Telesummit 2013

12 Experts will Share Tips, Tools, and Training to Help People Build a Global Six-to-Seven Figure Business around their Purpose and Passion

SINGAPORE – May 15, 2013. Virpi Tervonen knows that with the right online marketing it’s possible to grow a home-based venture into a six-to-seven figure global business.  Not only has she done it for herself, but as an Internet marketing consultant and business coach, she has helped many others do the same.  Tervonen and 11 other successful entrepreneurs who’ve grown their business through online and social media marketing will share their expertise at the Going Global Telesummit 2013, a three day virtual training starting on May 15th.

virpi-tervonen-online-business-expert“The number of women in business running a six or seven figure business from home is growing fast,” Tervonen said.  “The key”, she says, “is directly linked to your ability to reach people with your message and educate them about the value you provide.”  Tervonen is an Internet marketing expert with extensive experience in webinars, website traffic generation and online sales services which she provides through her company, IntegratedReturns.com. She is also the founder of the webinar platform for professionals, WebinarEventPro.com and the creator of “1-Hour Workweek with Webinars” program.

The Secrets to Going Global Telesummit 2013 is an event organized by Nikkea B. Devida, renown for her breakthrough systems for organizing, systematizing and monetizing businesses.  The virtual event is designed for entrepreneurs — especially women and home-based business owners — to gather tools and strategies to grow their businesses globally.

Each of the speakers has turned their passion into a prosperous business, and they’ll share not just their successes but their biggest mistakes as well.  “I specifically chose these teachers because they’re messengers who’ve expanded their reach and increased their income.  Right now, they’re making a huge impact on the world and great profits!” Devida said.

Participants will come away with specific strategies they can use immediately.  They’ll learn about the most common misconceptions about going global; how to change the fears and limiting beliefs that may be holding them back from building a profitable global business around their personal passion and purpose; and things to do right now to begin getting their message out.

About The Going Global Telesummit 2013

“The Secrets of Going Global” Telesummit 2013 is a three day virtual event where 12 international experts will share their tips, strategies, techniques and experiences to teach other entrepreneurs how to take their businesses global.  They’ll cover the most effective methods of Internet and social media marketing for turning people’s passions into lucrative businesses.  For more information or to register for the free event, visit:  http://www.WebinarEventPro.com/GoingGlobal2013.html

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22 Rules of Storytelling by Pixar

by Virpi Tervonen on March 24, 2013

pixar-storytelling-rules2Story-telling is one of the most effective ways to make others to listen to you, and get your message through. We all love stories!

By definition storytelling is “the conveying of events in words, images and sounds often by improvisation or embellishment.” In the world of marketing, storytelling offers a number of advantages and opportunities.

Pixar Animation Studios, or simply Pixar, is a computer animation film studio based in California, US. It has produced 13   feature films, such as Toy Story,  A Bug’s Life, Monsters, Inc., Finding Nemo , The Incredibles , Cars , Ratatouille , WALL-E , Up , and Brave . Twelve of the films have received both critical and financial success, Which suggests that Pixar knows story telling well.

Below you’ll discover 22 stroytelling rules by Pixar. These rules were originally tweeted by Emma Coats, Pixar’s Story Artist.

  1. You admire a character for trying more than for their successes.
  2. You gotta keep in mind what’s interesting to you as an audience, not what’s fun to do as a writer. They can be very different.
  3. Trying for theme is important, but you won’t see what the story is actually about til you’re at the end of it. Now rewrite.
  4. Once upon a time there was ___. Every day, ___. One day ___. Because of that, ___. Because of that, ___. Until finally ___.
  5. Simplify. Focus. Combine characters. Hop over detours. You’ll feel like you’re losing valuable stuff but it sets you free.
  6. What is your character good at, comfortable with? Throw the polar opposite at them. Challenge them. How do they deal?
  7. Come up with your ending before you figure out your middle. Seriously. Endings are hard, get yours working up front.
  8. Finish your story, let go even if it’s not perfect. In an ideal world you have both, but move on. Do better next time.
  9. When you’re stuck, make a list of what WOULDN’T happen next. Lots of times the material to get you unstuck will show up.
  10. Pull apart the stories you like. What you like in them is a part of you; you’ve got to recognize it before you can use it.
  11. Putting it on paper lets you start fixing it. If it stays in your head, a perfect idea, you’ll never share it with anyone.
  12. Discount the 1st thing that comes to mind. And the 2nd, 3rd, 4th, 5th – get the obvious out of the way. Surprise yourself.
  13. Give your characters opinions. Passive/malleable might seem likable to you as you write, but it’s poison to the audience.
  14. Why must you tell THIS story? What’s the belief burning within you that your story feeds off of? That’s the heart of it.
  15. If you were your character, in this situation, how would you feel? Honesty lends credibility to unbelievable situations.
  16. What are the stakes? Give us reason to root for the character. What happens if they don’t succeed? Stack the odds against.
  17. No work is ever wasted. If it’s not working, let go and move on – it’ll come back around to be useful later.
  18. You have to know yourself: the difference between doing your best & fussing. Story is testing, not refining.
  19. Coincidences to get characters into trouble are great; coincidences to get them out of it are cheating.
  20. Exercise: take the building blocks of a movie you dislike. How d’you rearrange them into what you DO like?
  21. You gotta identify with your situation/characters, can’t just write ‘cool’. What would make YOU act that way?
  22. What’s the essence of your story? Most economical telling of it? If you know that, you can build out from there.

Which one is your favorite storytelling rule? Mine is number 9: When you’re stuck, make a list of what WOULDN’T happen next.

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6 Things You Should Know About Every Prospect

by Virpi Tervonen on March 7, 2013

Things you should know about your protpectIt’s common sense – but happens way too often: The sales person shows up and throws up a bunch of slides.

It’s always a big mistake, it’s just asking for trouble, because the prospect will know that you’re not really prepared to talk about the prospect’s real issues. Therefore, before you present to a prospect, there are six key perspectives that you absolutely MUST have (if you want a fast sale). Here they are:

1) The prospect’s history. Where are they coming from? How did they get here? What do they know about your and your firm? What dealings have taken place in the past?

2) Frames of reference. What ideologies and situations might affect their decision-making? Do they have a certain way of viewing your offering? How do they feel about their own firm?

3) Needs and desires. Where do they want to go? How do they expect to feel when they get there? How do they think they’re going to get there? What do they think will prevent it?

4) Likely objections. What is going to cause them to balk? How fervently do the believe in that objection? How real is it? Might it block the deal, no matter what you say or do?

5) Capacity to act. Are you communicating with decision-makers or seat-warmers? If decision-makers, what decision do you want them to make? If not, why are you talking to them?

6) Decision-making style. If they’re decision-makers, how do they make decisions? Are they all about facts and figures? Or do they decide according to a gut feeling?

Once you understand these six perspectives, you can tailor your conversation or presentation to match what’s really going on…rather than what you might otherwise wish were going on.

For example, if you know that your firm contributed to the prospect’s success in the past, make sure that each contact knows it, because it may have happened before their time.

Similarly, if the decision-maker likes facts and figures, you build your value proposition around ROI. If he’s a gut-feeling guy, use anecdotes and imagery to bring out the emotions.

This post by Geoffrey James originally appeared on BNET.

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LinkedIn – It might surprise you with its power!

January 12, 2013

As a business owner you’re always needing great ways of marketing your business, online as well. Twitter, Facebook Pages for Businesses, Press Releases, video marketing, blogging… but are you taking advantage of the best online business social media networking site out there? LinkedIn.com is a networking site for businesses, employees, contractors, and other professionals. While [...]

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Top 7 Tips on Online Reputation Management for Businesses

July 23, 2012

A strong Online Presence is essential for any given person in business, and so is Online Reputation Management as well! I prepared a short presentation revealing 7 tips you can implement while building your Online Presence and managing your online reputation. Online Reputation Management for Businesses: Top 7 Tips from IntegratedReturns | Virpi Tervonen All [...]

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