A Coaching Client Generates over $219,000 in 5 Months

Client’s Business:

Marketing media consulting and services

Results:

Increased monthly revenue from $12,500 to $44,000 within 5 months.

About the Client:

The client owns a marketing media company for small- and medium-sized companies. They provide content marketing services and media marketing strategy consulting.

The Challenge:

Regardless of the long hours the client spent working in her business, getting enough revenue was a constant battle. There never seemed to be enough time to do all the work, and that caused high stress levels. Also, their clientele was very heterogeneous, and the service packages were all different and included separate various services.

“I was struggling with my confidence as a professional. While I know that I am good delivering my clients a great service, the constant feeling of not being in control of my business was undermining my self-trust. Some of my clients were very demanding and were repeatedly questioning my professionalism in a very negative tone. I was rushing from meeting to another and working at nights to get the clients’ work done. And yet, I was not earning much.”

Solution:

The factors causing the chaotic situation and undesired results were identified, with the bottlenecks in the work processes. After the desired outcomes were carefully defined, we created a 90 day strategy to correct the situation towards the wanted goals immediately.

The client became clear how much each service required resources to be delivered, and which services brought the biggest value to the client, and which ones she enjoyed most doing. The services that brought low or no profit were discontinued. The focus was put on the high-value services she, as the specialist, knew would bring the best results to her clients. She created more deliberate service packages that were better equipped to bring stronger results to their clientele, and priced the services more accurately based on the value creation her services were designed to produce.

Results:

The client could cut her working time from around the clock to working from 9am to 4pm, and yet, she got all the required client work done on time. This allowed her to invest time in updating herself about her industry, self development, and having time allocated for quality thinking. Her stress level decreased remarkably; she was able to sleep through the nights, exercise, spend quality time with her spouse and children, and meet friends outside of her business.

Her stress level decreased remarkably; she was able to sleep through the nights, exercise, spend quality time with her spouse and children, and meet friends outside of her business. The new clients reflected her clarity about her ideal clients. Her soaring new confidence and inner calmness helped her to communicate with the difficult clients from a firm leadership position. This shifted their unappreciative behavior to a more respectful relationship. Some of the old clients who did not qualify as her ideal client were let go.

The new clients reflected her clarity about her ideal clients. Her soaring new confidence and inner calmness helped her to communicate with the difficult clients from a firm leadership position. This shifted their unappreciative behavior to a more respectful relationship. Some of the old clients who did not qualify as her ideal client were let go.

In 5 months, her company had already collected $219,905 while, during the last 12 months before that, the company generated $150,634. This means that company’s monthly revenue more than tripled from $12.5K/month to almost $44K/month.

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VIRPI TERVONEN  

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