Client’s Business:

Chiropractic clinic

Results:

Increased monthly revenue from $20,000 to over $30,000 in 2 months.

About the Client:

The client is a Chiropractor and owns a chiropractic clinic, providing healthcare services, such as chiropractic adjustments and injury recovery treatments for adults.

The Challenge:

The client was feeling anxious and depressed about her business, due to lack of progress, and feeling she was wasting her time being in it. She was spending 6 days a week in her clinic from morning to late evening, while having long breaks between seeing patients. She felt the situation so uninspiring that she was considering closing her clinic.

“I went for a holiday to cheer up myself. But when I came back from a vacation in a beautiful destination, I felt even worse. I felt like I was locked inside my business, in the treatment room, waiting for the next patient to show up. My patients got well again, but I was feeling more tired. I didn’t have much life outside my business.”

Solution:

First, we researched how to shorten the client’s day in the clinic, without a negative impact on her income. Her work hours were designed to be such that she could treat all her patients well, had margin for new patients, and had time to take care of the other business tasks. The client database was organized in an email marketing service. The newly established communication got

The client database was organized in an email marketing service. The newly established communication got a very positive response. Although there were no offers in the few first emails communicating the future changes in the clinic’s opening hours, some old clients booked treatments for themselves, as the result of receiving emails from the client. Email campaigns designed for activating old patients were designed and implemented. The client’s website content was improved and a strategy for improving her online presence was created.

To have more balance in the client’s life, meeting people outside business and exercise was deliberately added to her schedule. Daily and weekly accountability supported her to integrate new routines in her life.

Results:

The client shortened her work day from 8am to 2pm and kept her clinic closed on weekends and public holidays. The changes were communicated to her existing patients, who adjusted, and there were no cancellations, nor any decrease in the clinic’s monthly revenue.

The client began to exercise, started to visit social outings, got in touch with her friends again, and started dating someone. She described feeling like a “spring chicken” due to her new level of energy and excitement about her life.

Regarding her business, her monthly revenue increased by over $10,000 a month (from $20K to $30K) in just 2 months from client retention campaigns alone.

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