A Personal Development Coach Makes $116,000 in 24 Hours

Client’s Business:

Personal development coaching

Results:

Sales team closed $116,000 in sales in 24 hours, and $276,000 in total.

About the Client:

The client is a well-established and well-known transformational and self-development coach. She provides private and small group coaching, and live events for individuals wanting to discover their passion and life’s purpose and improve the quality of their lives.

The Challenge:

The client was about to launch a new coaching program in a live event, but had no sales team to handle prospects before, during, and after the event.

“Virtual Coaching Sales found me at just the right time that I really needed somebody to help me up my sales, and MAN did they do it!  They came in as a storm — they understood my business, who I am, and message… Understood everything about my offer that was happening at my live event and they just knocked it out of the park. If you think adding $220,000 to my bottom line is “increasing sales” then yeah — they knocked it out of the park.

But they also engaged the people that are my perfect customers, that are my best clients, my TRIBE — they engaged them in a way that was so appealing and made those people feel so loved and so warm — they couldn’t even tell there was a sales process going on! And so I walked away with my best customers on the planet feeling more loved and more supported by my coaches because of their whole process of bringing in more sales.

I thought I was getting a sales team to grow my bottom line, and I got so much more. I cannot possibly endorse or recommend them enough!”

Solution:

First, the Client’s goals were defined with her style and business and the target audience.

The procedures for engaging and qualifying ideal clients and sales surveys were created. The ideal client was outlined, and the offers and positioning were clarified with market research and sales surveys.

Past clients and prospects were activated, and top-quality leads were generated using referral network and multi-channel marketing. The qualification steps for prospecting were defined. The sales team members were qualified to be a good fit for the Client’s business, products, and target market. The team was trained and managed throughout the project as it was an “in-house” sales team.

Results:

The Pre-Event Sales
We increased virtual attendance by 19%, resulting in $60,000 sales. We did this by implementing a simple Virtual LiveStream event webpage exit popup. Our team called all 168 applicants within 3 days and increased LiveStream attendance by 19%, resulting in $60,000 worth of sales.

Our team called all 168 applicants within 3 days and increased LiveStream attendance by 19%, resulting in $60,000 worth of sales.

Event Management
Our team increased engagement and build rapport by attending the LiveStream chat room all 26 hours of the event, answering every question and responding to almost every comment with affirmation and inquiry.

Because of this high-quality interaction, 13 LiveStream participants requested a consult on the second day (11% conversion).
From these consults, we closed six for the Client’s coaching programs (46% close rate) for $116,000 in sales in just 24 hours.

Post-Event Sales
We SOLD OUT Client’s highest level program within 3 days of the event. The first week after the event, we closed another $132,000.

Summary
Every virtual seat was worth $900 net above the value of the ticket price. Total sales closed for the client: $276,000. No returns or cancellations to date.

Want Help Getting Results Like This?

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VIRPI TERVONEN  

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