Entrepreneur, Gain More Power with This New Year’s Message…
Master Marketer Jay Abraham has been my idol and mentor for years now and I simply love his way of communicating his message and values – at the same time he shares his market proven wisdom.
This time I want to share Jay’s New Year’s massage to his subscribers. Please read it, with heart and thought…
From Jay Abraham Newsletter:
So, ok… 2012 is here. What–if anything, are you… will you be doing
differently this year (than last year), to propel your business to more
success, achievement and greatness?
If you have a great answer, then–stop reading. If NOT, here are some
thoughts to—maybe inspire you to seek more breakthrough thinking in
the areas of marketing, strategy, innovation and self-management.
Winston Churchill is famed for delivering the shortest commencement
speech ever recorded in college history:
“Never give in. Never, never, never–in nothing great or small, large or
petty–never give in, except to convictions of honor and good sense.
Never yield to force. Never yield to the apparently overwhelming might
of the enemy. “
What’s the implication? Well (I think) there are many. If you’re small
and struggling—take a deep breath, draw in your second wind, dust
yourself off and jump back into the ring -but fighting not against mere
Rather, fight against mediocrity and commoditization–by making yourself
and your business unique, desirable, valuable–far more valuable than
your competition can possibly equal.
How? Don’t allow us to be mere intellectual entertainment. Make my
resources your propellant towards greater achievement.
Focus on your marketplace, not on your own self interests.
In everything you do online or off–sell leadership. Demonstrate to
people that you feel their pain or hopes or dreams or fears or needs.
Don’t patronize or pander. Definitely don’t self-serve! Provide people
with ideas, advice information that have (and hold) true value or
entertainment or purpose for THEM–not you.
Make your market, your client, your prospect, your recipient of whatever
communication you’re sending–make THEM the center of attention. It’s not
about you. It’s all about them.
This may sound awkward–but–most people fall in love with their product,
service, company or industry. Try–instead–falling in love with the
people you serve, the people you’re communicating and connecting with.
Show people that THEY matter. Their lives, their interests and their
situation truly matters to you and your business.
In life and in business, we are rewarded in direct proportion to the
value, contribution and benefit we bring to others. Conduct a quick
reality check. Do you bring meaningful value to others–in what your
business does, certainly.
But do your communications, conversations, interactions, all bring
Are they (and you) authentic, purposeful? Remember that the entire
concept of value, benefit and contribution are all–totally subjective.
What YOU think may be appealing, exciting, worthwhile–your market may
find worthless. So let THEM always decide with their response, their
sharing, their positive–or negative feedback.
Always stop and ask yourself, your team, your marketing–do they and what
you are doing and saying– really add value?
I was reading a staggering article from legendary business guru–Peter
Drucker over the holidays. It focused on the misperception most people
have about entrepreneurs.
Drucker says most small business owners are NOT entrepreneurs. They are
merely proprietors–who add no true value to the world other than perhaps
diverting some of the commerce that their industry would normally
generate over to themselves.
Stated differently, the vast majority of businesses are mere
commodities, marginalized, non distinguishable vendors of
stuff–providing nothing unique, nothing superior, no greater experience,
no distinctive benefit or advantage to the consumer.
True entrepreneurs–on the other hand strive to create something new or
better for their marketplace in what they do. They create true value for
the consumer. They engineer it or execute it…or present it…or purvey
it differently than the maddening crowd of generic competitors do.
In small or larger ways, true entrepreneurs are the driving forces of
positive upheaval in their industries, markets and business worlds.
They have passion, purpose–a keen sense of possibility. They are
anything but ambivalent. They are anything but apathetic. True
entrepreneurs love change. They live for the opportunity to flex their
cerebral, creative juices.
Mere business proprietors are in it only for an income. All they do is
what has been done and is being done before them a thousand or a million
times, over. It’s almost a job. But true entrepreneurs–true
entrepreneurs create new satisfaction, new demand, new experiences, new
levels of dimension and possibility to (and through) whatever they do.
So here we are–at the forefront of the New Year, contemplating our
fates, our futures. My question to YOU is this: are you content with
mediocrity? Or are you game to create something (or some things) new,
something different, something better for your market?
Do you have the willingness to transform your business and relationship
with your market? Can you…will you transmute values (as Drucker says).
Will your marketing/selling strategy trigger a positive upheaval that
will transform the way your marketplace sees you, connects with you,
relates to you, respects you, remains loyal and a fan of you?
Some final points to consider as we begin our 2012 adventure into
marketing down the path of being preeminent.
True entrepreneurs relish the chance to surmount obstacles that their
other competitors find daunting. An enterprise that does NOT commit
itself to constantly innovate inevitably ages, dries up and declines,
INNOVATION, by the way does NOT necessarily refer to anything high
tech–though it can be done that way.
It merely refers to anything tangible or intangible that brings greater
value, benefit, contribution, advantage, enjoyment, understanding,
protection or enrichment to a marketplace. That gives you an enormous
array of ways to become an agent of change, a creator of value–through
your marketing strategy and actions.
Finally–you must be willing to perceive change as an opportunity, not a
threat! Stop holding onto what already exists. Breakthroughs only occur
when you are pursuing something better. Drucker says true entrepreneurs
are awash with “rerum novarum cupidus.” That’s Latin for being “greedy
for new things.”
One more point. It’s important: entrepreneurship, innovation,
breakthrough thinking—none of it comes automatically.
It’s not necessarily natural. And YES, it is work to accomplish that
which your herd-based competitors won’t/don’t. But the rarified
satisfaction and fulfillment that comes with wanting to innovate,
reaching for innovation–for the benefit of your marketplace, working for
it—is unimaginably rewarding. Happy New Year!
P.S. More to come on Entrepreneur vs. Proprietor.
Wishing You too a Wonderful Year 2012!
You can subscribe to Jay Abraham’s Newletter at http://abraham.com/