How to Write A Powerful Message that Attracts Your Ideal Clients to You

How to write a powerful message that attracts your ideal clients? 

If your target audience isn’t asking for more information when you say what you do, your message isn’t strong enough.

Your message must be so strong that it would be IMPOSSIBLE for the right person to ignore it.

But here’s the thing.

Strong does not mean complicated, pushy or aggressive.

A strong message is simple, and it directly connects with your target audience. That’s why it’s powerful.

For example, when people ask me what I do, I say…

“I help solo-entrepreneurs and small business owners to permanently resolve the root cause that stops or slows them down from reaching their desired goal.” 

THAT’S IT.

I explain the immediate benefit of what I do… I release entrepreneurs from feeling stuck and dissatisfied.

So my ideal client hears it and goes, “That’s me. She understands me.” 

Your message isn’t about you or even your method – it’s about the IMPACT of what you do.

No matter what you do, you must explain the outcome and impact of working with you.

While it’s common sense, it’s easy to forget:  What your potential clients care about is What’s In It For Them.

They’re not hiring you or buying from you because of your system. Not even because they like you.

They’re investing in themselves through you because it will help them to create a change they want. 

So remember, a simple and impact-driven message speaks to the right people, in a more powerful way.